AI search is forcing businesses to diversify their channel strategy: Here’s why
Picture this: Content visibility is up, but traffic to your website is way down. More than half of Google searches […]
The psychological reason brands use the power of association to sell
In the 1890s, Russian physiologist Ivan Pavlov noticed how dogs began salivating not just when food was placed in front
How marketers can boost their executives’ presence on LinkedIn, from a LinkedIn Top Voice
Of all the consulting requests I receive, helping executives (or their teams) strengthen their LinkedIn presence is the most common
How to create AI prompts that eliminate bias and increase conversions
AI usage is on the rise, especially in marketing. Data from HubSpot’s AI Trends in Marketing report showed that 74%
Dell Technologies accelerates AI and digital transformation across the Middle East
Last week at Gitex Global 2025 in Dubai, Dell Technologies demonstrated its growing influence in the Middle East, spotlighting
A framework for stellar AI-era growth
Something’s been throwing marketers for a loop lately. (Eye-roll level pun very much intended.)
AWS and e& launch AI and cloud training programme to build UAE’s future-ready workforce
amazon Web Services (AWS) and technology group e& have unveiled plans to equip the UAE workforce with the skills
Startup law firm wants to ‘live and breathe technology’
A recently launched law firm has built its business on the latest technologies to cut the cost and to
Can music influence what we buy? To find out, I dove into the psychology of music
In the first episode of my Nudge podcast, I interviewed the fantastic psychologist Dr. Adrian North, who conducted one of
Comet AI by Perplexity: The Ultimate AI Web Browser Assistant for 2025 | Complete Guide & Review
Comet AI Perplexity is revolutionizing web automation in 2025. Are you looking for the most advanced AI assistant that can