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How smart brands are delivering Netflix-level personalization with AI
Remember the last time you got an email that started with ‘Hey …
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Why email whitelisting is important for marketers [+ detailed steps on how to do it]
As a marketer, one of the reasons I think it’s fun to …
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AI search is forcing businesses to diversify their channel strategy: Here’s why
Picture this: Content visibility is up, but traffic to your website is …
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The psychological reason brands use the power of association to sell
In the 1890s, Russian physiologist Ivan Pavlov noticed how dogs began salivating …
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How marketers can boost their executives’ presence on LinkedIn, from a LinkedIn Top Voice
Of all the consulting requests I receive, helping executives (or their teams) …
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How to create AI prompts that eliminate bias and increase conversions
AI usage is on the rise, especially in marketing. Data from HubSpot’s …
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Dell Technologies accelerates AI and digital transformation across the Middle East
Last week at Gitex Global 2025 in Dubai, Dell Technologies demonstrated …
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A framework for stellar AI-era growth
Something’s been throwing marketers for a loop lately. (Eye-roll level pun very …
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AWS and e& launch AI and cloud training programme to build UAE’s future-ready workforce
amazon Web Services (AWS) and technology group e& have unveiled plans …
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