Are AI Mode and AI Overviews Just Different Versions of the Same Answer? (730K Responses Studied)
Google’s AI Mode generates responses that are 4x longer than AI Overviews (on average). When we first noticed this, the […]
Data & Studies
Top Brand Visibility Factors in ChatGPT, AI Mode, and AI Overviews (75k Brands Studied)
Expanding on one of our most popular AI Overview studies, we’ve analyzed 75,000 brands to see which search factors are
I Ran an AI Misinformation Experiment. Every Marketer Should See the Results
I invented a fake luxury paperweight company, spread three made-up stories about it online, and watched AI tools confidently repeat
The Data Says Both Work
Lately, I’ve seen some particularly bad advice floating around on how long content should be to show up in AI
43 B2B SEO Statistics for 2025
Get the week’s best marketing content If you’re looking for fresh numbers you can paste into a slide and defend
AI Overviews Change Every 2 Days (But Never Change Their Mind)
Just how stable are AI Overviews? If you manage to get your brand mentioned or cited in them, can you
What Triggers AI Overviews? 86 Factors and 146 Million SERPs Analyzed
What triggers an AI Overview? What types of queries are most likely to generate an AIO, and which are relatively
67% of ChatGPT’s Top 1,000 Citations Are Off-Limits to Marketers (+ More Findings)
I analyzed the top 1,000 pages ChatGPT cited in September 2025 using Ahrefs Brand Radar, to understand what types of