Are AI Mode and AI Overviews Just Different Versions of the Same Answer? (730K Responses Studied)
Google’s AI Mode generates responses that are 4x longer than AI Overviews (on average). When we first noticed this, the […]
AI Search
Top Brand Visibility Factors in ChatGPT, AI Mode, and AI Overviews (75k Brands Studied)
Expanding on one of our most popular AI Overview studies, we’ve analyzed 75,000 brands to see which search factors are
I Ran an AI Misinformation Experiment. Every Marketer Should See the Results
I invented a fake luxury paperweight company, spread three made-up stories about it online, and watched AI tools confidently repeat
The Data Says Both Work
Lately, I’ve seen some particularly bad advice floating around on how long content should be to show up in AI
Do AI Assistants Link When Mentioning Brands? For Ahrefs, Only 28% of the Time
AI assistants mention brands constantly but they rarely include links. When I tracked brand mentions for Ahrefs across six AI
How to Compare Your AI Visibility Against Your Competitors
If a competitor is mentioned more often, cited more frequently, or framed more favorably in AI answers, they win attention
AI Overviews Change Every 2 Days (But Never Change Their Mind)
Just how stable are AI Overviews? If you manage to get your brand mentioned or cited in them, can you
What Triggers AI Overviews? 86 Factors and 146 Million SERPs Analyzed
What triggers an AI Overview? What types of queries are most likely to generate an AIO, and which are relatively
What You Missed (and Why It Matters)
Last year’s Ahrefs Evolve was about surviving Google’s updates. This year? We barely talked about algorithms. Instead, more than 500
How to Update Posts (Not Just Change Dates)
But updating website content shouldn’t just mean changing a publish date. It’s a chance to improve user experience, build your